Why WordPress Customization is Important for Your Website

Updated on July 17, 2020

Online promotion and digital exposure have become a prime factor today for any small to large brands. If your website is hosting on wordpress site. WordPress customization is one of the most important factors for any websites. Following the same website development and digital marketing is grabbing a big market in the field of IT and online services. As most of the active websites in the industry are based on wordpress it is important that your wordpress website is fully customized, SEO friendly and looks beautiful. This is important to be a winner in Google ranking as well.

WordPress customization doesn’t only work in one direction. It has a whole lot of arrays including- wordpress theme customization, customization of widgets and menus, plugins, site’s header and background, wordpress core customization, add fonts, colours and CSS etc. Through all these actions a wordpress website can be customized according to the need of the website owner or the interest of the website visitor’s. So basically customization can do what using of free wordpress theme or premium wordpress theme can’t serve. As wordpress is a content management system it manages or provides all the functionalities to create, edit, display or develop content. Customization allows websites to display the tailored features that are specified by customization, helps in website protection and styling up your website becomes easy.

Why wordpress customization is important for website

Having a wordpress website with readymade plugins is fine, but for creating a bench mark you need to have professional publishing in your website. To make it more attractive, speedy and SEO supportive, customization is very important. Here are some points why wordpress customization is necessary to make your website better than others

Improve SEO ranking

With the help of customized wordpress themes and plugins loading speed of websites can be reduced and hence make it more user friendly. This further helps in getting good ranking in Google SERP.

You are different! Yes, if you are taking a wordpress customization service seriously, you can build your website better than others. When you are building your brand, you want to attract more and more people towards your content and get noticed easily. For that you will have to do something out of the box or do something that others are not easily picking up. Free wordpress themes or even premium wordpress theme is okay to start with but when it is the question of winning you need to have particularly featured or designed websites.

Visual and video integration

Basically for editing pages and messages in a website there are visual editors and HTML editors in wordpress. WordPress customization can offer variety of features on visual editor which in turn can help in enhancing the design of your website by allowing more functionality to add in.

Website protection

How to protect wordpress website from hackers? An answer could be wordpress customization. A well optimized website always has less chance of being hacked and it is safe from hackers.

Reduce loading speed

One of the major reasons of customization is that it helps in reducing website’s load speed. Your site may overlap multiple css or javascript files. It may merge multiple plugins. But you can avoid those conflicts through website customization. When your site doesn’t take much time to load, your visitors do not have to wait more to open it and that in turn helps in reducing bounce rate. So, website customization is really important in this regard.

Stay up to date

It is also important if you want to be updated with the latest website design trends and techniques and want to make or recreate a unique website.

Ways of wordpress customization

• Theme development

  It can be seen that most of the top rated websites doesn’t really prefer free wordpress themes or even premium wordpress themes. They rely on customized wordpress themes and build websites that are unique, up to date and nicely designed. Your website’s looks can be completely changed and make great through wordpress theme customization.

• Plugin Development

  Plugin development is equally important to theme development as it is something that can make your visitors stay in your website. If theme is to attract the audience, plugins are for making the audience realize that the site is worth visiting or sticking to. WordPress plugin customization ensures visitor’s engagements by allowing to create a whole range of features according to visitor’s interests. It is also true that despite having a good website design and updated features, most of the time questions for website security arise. It is observed that in many cases website security threat occurs due to plugins. It is also responsible for low speed of website. To put an end to this use of custom plugin is important. It is an essential part of wordpress customization service.

• SEO optimized code

  WordPress website customization also includes optimization of codes in the development of website to make it more SEO friendly. Checking on the source code and optimizing them is an important deed. Whether you put on great content, trending keywords, a good website design or user friendly features, if your website can’t be crawled by search engine properly, it is of no point. Source code analysis and optimization plays a vital role in making a website SEO friendly. Here the parameters like title tag, meta description, H1 heading tag, internal links, anchor text, no follow and do follow links, image alt tags, canonical tags etc are analysed and optimized. There are certain standards for each one of these parameters and they need to be checked properly so as to perform SEO for the website in well form. For instance in ‘title tag’, you need to see that there should be only one title tag per page. Google search engine basically decides what should be displayed in the SERP based on the title tag.

So this is how wordpress website customization is essential. There are several other ways that developers or digital marketers focus on while customizing a wordpress website. More or less all are important for anyone dealing with a wordpress website.