35+ Off Page SEO Questions & Answer in 2024

Updated on August 17, 2024

Here we will discuss about off page SEO questions that are asked in the Interview, when you are going to apply for off-page specialist to any company or organization. Basically Search engine optimization has two parameters: first one is off page SEO and second one is On page SEO. Both have different roles in their field. Off-page SEO is the backbone of any website that provides authority to the site and makes the website stronger so that it can make higher authority as compared to the other site on the search engine. Off page deal with backlinks and on page deal with front or little bit optimizing on site.

In an off-page SEO interview the interviewer will ask very basic and deep questions, so always remember that before going to the interview just recap these Off page SEO questions and answer, that we have added the below. These question are very important for your interview and can help you to crack the interview.

So, If you are going to attend Off-Page SEO interview for your job, then here you can find the best selected interview question for Off site SEO that is also helpful for linkbuilders interview. This interview question is for freshers and experienced professionals who are working in this field.

Also do the off page SEO task before the 1 or 2 days interview so that you can show to the interviewer and this will create a plus point for your interview, at a same time you can also design a portfolio for your task that you did in the past and you can present in front of the interviewer. Below we are going to add best off page SEO questions with answers that will be very helpful for your interview.

What is Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization, which works on the principle of the search engine algorithm to get rank on the 1st page of the search engine ranking page without any payment.

With help of SEO you can optimize your website with two SEO techniques that is Off Page SEO and On Page SEO, if you will implement these techniques on your website then your website will start appearing on the search engine organically and you will get a good amount of traffic on your site.

Few search engines are: Google, Yahoo, Bing, Yandex, Baidu, iBharat.org, and DuckDuckGo. These are the few search engines that are popular on the internet.

What is Off-Page SEO?

Off page SEO primarily deals with backlinks. If you are doing guest posting, listing, directory and outreaching then these all come under off page SEO. Primary focus of Off page SEO is to create a good quality of backlinks with high authority backlinks to increase visibility and ranking on the search engine.

Types of Off Page SEO

• Guest Posting
• Social bookmarking
• Classified submission
• Event listing
• Business Listing
• Blog commenting
• Forum and Q&A
• Review listing
• Link opportunity in the existing article

There are many factors that you must have to keep in mind during the Off-Page SEO, when you are going for the Interview. Read and try to learn these interview SEO questions so that it can boost your knowledge and also help to crack your interview and you will get a good Job opportunity in this field so that you can get more knowledge.

Off Page SEO Questions for Interview

1. What is SEO?

Search Engine Optimization (SEO) is a technique that works on two factors, first one is Off page SEO and 2nd is On Page SEO. Through SEO you can get free organic traffic to your website for the long term. This is a technique which you have to work to rank any website on the 1st page of the SERP to get good traffic and leads.

2. What are two types of SEO?

1st is Off page SEO and 2nd is On page SEO.

3. What is Domain Authority?

Domain authority is an authority signal that ranges from 1 to 100 and is provided by the MOZ. If you want to check the DA of any website then you have to install MOZ chrome extension or you can directly check it from MOZ SEO tool.

4. What are some effective link building strategies?

Here are some effective link building strategies:

Guest blogging
Broken link building
Influencer outreach
Content promotion
Resource link building
Skyscraper technique
Participate in industry forums and communities
Link reclamation
Build relationships with other website owners
Submitting to local listings

5. What is DR and UR?

DR stands for “Domain Rating” and UR stands for “URL Rating” ; these two are backlinks signals that are provided by ahref tool. There score count from

6. What do You Know About TF and CF?

TF and CF are used to check the backlinks quality score from 1 to 100, higher the TF and CF higher the backlinks authority for your site. In other words, trust flow(TF) checks the quality of your backlinks that you have gained and whereas citation flow measures the number of backlinks that your website gets so far.

7. What is inbound and outbound links?

Ans: Inbound links are those links which are coming for other websites to your site. This is also called backlinks.

8. Have you engaged in influencer outreach for off-page SEO? Can you share your approach?

Yes, I have engaged in influencer outreach for off-page SEO in several projects (Project name if you have). The approach I typically follow involves the following steps:

• I begin by identifying influencers who have a genuine connection with the industry or niche I’m working on. This involves researching individuals with a significant following and authority in the specific subject matter.
• Before reaching out, I focus on building relationships with influencers. This might involve engaging with their content on social media, sharing their work, and generally establishing a connection.
• Throughout the collaboration, I closely monitor key performance indicators (KPIs) such as website traffic, engagement metrics, and backlink growth.

9. How do you identify and deal with toxic backlinks?

Identifying and dealing with toxic backlinks is an essential part of maintaining a healthy and high-performing website. Here are few steps you can follow to handle toxic backlinks:

Backlink Analysis: Use SEO tools like Google Search Console, Ahrefs, or Moz to analyze your website’s backlink profile and identify potentially toxic backlinks. Look for links from spammy or low-quality websites, irrelevant sources, or links with suspicious anchor text.

Manual Review: Conduct a manual review of the identified backlinks to assess their quality. Consider factors such as the website’s reputation, content relevance, and overall link profile.

Contact Website Owners: Reach out to the webmasters or site owners of the websites from where you are getting bad links. Politely request the removal of the links and provide them with specific details (URLs, anchor text) to facilitate the process. Document your outreach attempts for future reference.
Focus on Quality Link Building: Shift your focus towards building high-quality, natural backlinks through legitimate link building strategies.

Outbound links are links that are going from your website to another website. In other words you are providing a link whether it is nofollow or dofollow to other sites from your website.

10. What are do-follow and Nofollow links?

Dofollow links are links that pass the link juice and authority of the site that you have acquired backlinks from the webmaster site. If you will do more and more dofollow links then your site authority will increase and at the same time DA, PA, TF will also increase. That is a good signal for ranking.

Nofollow links are links that search engine bot doesn’t follow the link path where Nofollow tag attributes have been added. But still nofollow is still important and will still provide referral traffic to your site.



11. What is UGC in Blog Commenting?

UGC stands for “User-Generated Content”. UGC occurs at any text, videos, images or any comments that you have fired on third party sites. If you will do a blog comment on any site then by default that link will enable UGC with that content and also marked as nofollow.

12. What do You Know About Business listing, Social bookmarking, and Directory submission

These all are the factors or parts of Off-Page SEO techniques. If you want to gain more backlinks with good traffic then these backlinks strategies will help you to gain backlinks.

Business Listing: In this factor you have to add about your business or website will full information like, business description, logo, theme, business address, phone number, website URL, and many more things

Also Read: Business Listing Sites High Domain Authority

Directory: Directory is used for submission of site URL or “Add URL” to index your website fast and used for good quality of backlinks.

Also Read: High Domain Authority Directory Submission Sites List

13. What do You Know About Guest Posting?

Guest posting is also called guest blogging where you can take backlinks or links from another site to write content on their website.

If you want to boost your organic site traffic then guest posting is one of the techniques where you can take advantage of this. Keep in mind that content should be unique and before posting the content you have to check the site metrics like DA, PA, Spam Score and other things.

Also Read: Free Guest Posting Sites List

14. What is White Hat and Black Hat SEO? Give me an Example?

White Hat SEO follows the rules that are defined by the search engine algorithm guidelines. In this SEO you have to follow the steps of the search engine. Examples are: Quality of content, create manual backlinks, Internal linking and not taking any link from spam sites.

Black hat SEO doesn’t follow the search engine guidelines and this type of SEO tries to manipulate the search engine algorithm by these techniques. Examples are: cloaking, hidden text, keyword stuffing on content and publishing duplicate content.

15. What is Link Insertions in SEO?

Link insertion is a off-page SEO technique where you have to ask the website owner to add a link on their website to the relevant page with anchor text.

If you found any broken links on any third party website and you have good information links related to that site then in case you can ask the webmaster link insertion of your resource.

16. What is a link diversity?

Link diversity refers to the concept of having a variety of different types of backlinks pointing to your website from a range of sources. It involves obtaining links from a diverse set of domains, IP addresses, anchor text, and link sources.

17. What is Natural or Organic links?

These are the links that are earned by the website free or in terms of credit. In this link you don’t need to pay or approach the webmaster related to your link. You will get this link by any website if you have a good resource of articles that is very useful and ranking well in the search engine.



18. How important is local SEO in off-page optimization, and what strategies do you employ for local businesses?

Local SEO is highly important in off-page optimization, especially for businesses that depends on getting local customers from different platforms. It helps businesses improve their online visibility in local search results, making it easier for potential customers to find and choose their products or services.

Strategies for Local Businesses
1. Google My Business Optimization
2. Local Keyword Optimization
3. Online Reviews Management
4. Local Citations and Directories
5. Local Link Building
6. Mobile Optimization
7. Localized Content Marketing

19. What Steps You Will Follow During Taking Backlinks?

• Content and link should be related to each other.
• Always choose anchor text that is related to your page.
• Check spam score before adding a link
• Check site DA, PA, TF and DR
• Make sure link should be informational not promotional

More Off Page SEO Questions

20. What is Reciprocal Links?

This is the link where both parties have agreed to provide a link to each other. In other word you can say link my website on your site, I will link your website on my site.

21. What is Crawling?

Ans. Crawling is a bot machine that crawls websites to fetch the information and submit it to the search engine for the indexing.

22. How to gain good quality of backlinks?

Ans.To get good quality of backlinks we have to find the websites that have good quality score like DA, PA, DR, TF and good SS score. After this we have to find the website contact details. If all good then you can write for them or you have to create good infographic and you can take credit via this graphic.

Always keep in mind that the website that you are acquiring link must be relevant to your website then you can get the good authority score.

23. What is Indexing?

Ans. When crawling is done then indexing will happen, search engine bot or spider do the indexing and collect the result to show that result on the search engine ranking page.

If your website is crawled but not indexed then your page information will not be shown in the SERP page.

24. Referring Domains vs Backlinks: What’s the Difference?

Backlinks that link refer to the specific landing page that you have acquired and where as referring to a domain which directly targets your domain only.

Suppose if you have taken 5 backlinks from TendToRead and backlinks count would be 5 but referring domain would be only one. Because you are getting 5 backlinks from one domain.

25. What is Orphan Page in SEO

This is the page where no internal linking is found on this page. In other words a page where no links are targeted to it.

Most of the orphan pages are not indexed by the search engine, so for the best rule always try to add a link to any post, so that search engine bot can know about that page.

26. What are Doorway Pages?

Doorway pages are designed to rank or to get traffic to targeted pages. Create many pages with little bit similar keywords and manipulate the search engine for the ranking.

Suppose if you have 5 different keywords related to “Software Development” and when you click on those keywords you will land on the same pages or might be on different pages that are not related to the software development.

27. What is cloaking?

Cloaking is the method which leads the user toward a different page or landing page that the users are not looking for that page.

Suppose if you are looking for SHOES on the search engine page and when you click on that shoes page then you will redirect to the other pages which are not related to the shoes.

28. What are the Off page SEO tools?

There are several tools available for the Off page SEO. These tools can help you analyze backlinks, track rankings, monitor backlinks audit and you can check competitor backlinks.

Ahrefs
SEMrush
Moz link explorer
Majestic SEO
Monitor Backlinks
CognitiveSEO

29. How to Remove Spam Backlinks

If you want to remove spam backlinks or toxic backlinks from your site then you have to follow these steps:

1st Step: You can directly contact the website’s owner to remove the links that are highly spam or toxic. If they are not able to do that then you can follow the 2nd step.

2nd Step: You can “Disavow” those spam links with help of the search console. Here you can find Disavow tools guidelines.

30. What role does social media play in off-page SEO?

Social media plays a significant role in off-page SEO, contributing to a website’s overall visibility, brand authority, and engagement. While social media signals themselves may not have a direct impact on search engine rankings, the indirect benefits derived from a strong social media presence can positively drive traffic and users.

1. Increased Brand Visibility
2. Enhanced Content Distribution
3. Social Signals and Authority
4. Local SEO and Social Geo-Targeting
5. Content Amplification
6. Engagement Metrics
7. Indexation of Social Profiles
8. Social Listening and Trends
9. Local Business Visibility

31. What is Flux in SEO?

Flux is also called Google dance, when the website position changes up and down in the search engine ranking page this is called flux. shuffling of any website or landing pages rankings on the SERP when it’s searched on the SERP with keywords.

32. What About FFA Pages?

FFA stands for “Free For All Links”. This is also called link farm where anyone can submit link or website URLs in the FFA. This is free and anyone can submit a link here.

From here you can also get a good amount of traffic and you will get a permanent link to your site.

Above we have added best selected questions and answer for off-page SEO which is important for the interview. If you are going to interview and you want to select then you must have to read this questions. If we have missed any questions for the interview then you can let us know so that we can add in this blog and this will helpful for other candidate who are going to prepare for off-page SEO question.