Updated on February 26, 2023
There is a growing popularity for retail businesses using influencers to promote their brands. The benefits that come from such a move are numerous, making it increasingly important to identify smart ways of getting the right influencer to take your brand to higher promotional levels. Collaboration among brands is also becoming popular, changing the perspective of competition among similar brands.
Influencer marketing, therefore, means reaching out to an influencer who already enjoys a huge following and a strong brand reputation. Your target influencer must exist around the realms of your niche so as to promote, endorse, and co-create content with an intention to boost traffic and leads, so as to earn a commission from the resulting sales. Below are some ways you can achieve this.
Top Influencer Marketing Tactics for Brand Awareness
- Involve influencers on your product launches
It is common to see brands making collaborations with celebrities to launch or reinvent new products. However, celebrities are not a perfect fit. You should consider collaborations with influencers as opposed to celebrities. This is why. It is undoubted that celebrities enjoy huge followings but these followers all have diverse interests and can have less influence on a single niche, making their endorsements to your products less credible.
Furthermore, consumers can tell when a celebrity is getting paid to endorse a product or a brand. On the other hand, influencers are experts in their niches and attract followers with keen interests on specific niches making their followers more inclined to conversion and leads for sales.
- Choose influencers who already love your brand
If you can identify influencers who are already talking about your brand without any form of paid sponsorship, then you should hit gold mine with this. When influencers are fond of your brand, getting them to promote your brand will be easy and your campaign will be successful. This is because they have an audience who will gladly receive your message due to shared interests.
Grin influencer marketing tactics advocates for similar collaborations to increase your chances of getting the most from your return on investments (ROI). An example includes popular hotels that entice influencers with free luxury accommodations so that the influencers can share with their audiences their extravagance; nights at lavish hotels as well as their enviable lifestyles.
- Never compromise on influencer creativity
An attractive quality essential to all good influencers should be their ability to create magical moments. They should be talented enough to develop content that is engaging and unique, creating further admiration from already existing followers, and netting more in the process. This will save your branding team time in brainstorming and coming up with creative ideas of brand promotion content. To achieve this you need to provide your influencers with enough creative space to encourage them to execute their own creative ideas.
- Target long-term collaborations with influencers
Long-term collaborations have far more influence overtime than short-term collaborations. Building effective collaboration with an influencer and making them brand ambassadors for your marketing campaign objectives can be very fruitful, especially if the influencer has genuine followers who truly identify with your niche. It is becoming a trend for popular brands to associate with an influencer on all marketing campaigns particularly if the influencer is highly rated as an expert on that specific niche.
An example is using a top-ranking world tennis player to drive and influence the sales of a particular brand of tennis-associated gears like rackets, balls, and shoes,through meaningful endorsements.
- Target micro-influencers
These are a special category of influencers who have a smaller number of followers but due to their ability to build strong connections with their audiences, they can have open and engaging interactions. Running a successful campaign needs many micro-influencers as followers are more likely to trust any recommendation they suggest to them. Compared to influencers, micro-influencers are relatively affordable. Used the right way, micro-influencers get conversations faster and gather leads interested in your niche.
- Monitor all your marketing campaigns
To get the true measure of your ROI on influencer marketing approach, you need to monitor your campaigns and look at markers. Most brands find it difficult to measure the success of using an influencer campaign. Luckily there are tools to help you handle all influencer marketing challenges.
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