15+ Free SEO Competitor Site Analysis Tools

Updated on August 17, 2024

At an abnormal state, “white hat” SEO rudiments don’t change broadly. Make incredible substance that watchers will need to connect to by means of web-based social networking, sites or other online locales. Ensure substance is anything but difficult to discover with significant watchwords. If you want to get more SEO friendly website then you need to find SEO tools for your website that Guarantee site has no specialized issues that could keep web search tools from ordering its substance.

Yet, how precisely do this and how would we gauge achievement? That is the place site improvement (SEO) devices come in. There are many SEO tools available online for website optimization but not all are useful here we have added best free SEO tools for competitors analysis for any websites, where you want to fetch the competitor details.There are many SEO tools available on internet but here we added best SEO tools which important for website optimization and finding backlinks.

Free SEO competitor analysis tools

• Google Keywords Planner

  

  Google’s free watchword device is intended for the individuals who compose advertisements that keep running on Google’s web index comes about pages, in Gmail and on other associated destinations. It gives data, for example, the residential and universal look volume for a given watchword express, how aggressive the expression is and related catchphrases. Google’s device is profoundly helpful for any Web content engineer, and it’s one of the devices most SEO specialists utilize frequently. Google’s Keyword Planner one of best SEO tool for finding top keywords which gives an abundance of data on right now prominent watchwords that you can additionally adjust with cutting edge sifting choices. You can also discover additional information such as suggested bid and competition of keywords. Catchphrase Planner likewise has a verifiable view, giving you a chance to see the prevalence of watchwords over a twelve-month time frame.

• Google Analytics

  

  Google Analytics empowers any site chief to see the watchwords used to convey guests to the site, the bob rate for every site page, guest socioeconomic and parts more. Notwithstanding following practically all of movement you could envision on your site, Analytics additionally surfaces numerous watchword experiences as to which terms individuals use to arrive on your pages. Here you can see what happening on your website from where visitor comes, which country, browsers details and many things.

• Google Webmaster Tools

  

  Google Webmaster Tools, another basic and free tool set, helps to analyze site creep blunders and perform different errands to enhance search traffic, crawl error, Index and security issue to webpage’s “wellbeing.” Though it’s not especially hard to utilize, those without much site administration experience might be somewhat confounded. Each of these two devices requires a touch of establishment on your site. On the off chance that you have a WordPress site, you can include the website admin code consequently through a module like Jetpack or Yoast.

• keywordtool.io

  

  If you want to find keywords related to Google, YouTube, Bing, Amazon and App Store then this SEO tool help you to analysie the top keywords which trending in these search engines and they’re enhanced with the fitting keywords. Munoz prescribes utilizing this apparatus to discover catchphrases that will help in ranking on search engines and in addition. Enter a word, and the Keyword Tool gives an enormous modest bunch of long-tail keyword’s openings, composed in order. This is pro tools but you can use as a free tool. This tool provides you all country search engine with different languages.

• Moz

  

  Moz is a suite of easy to understand inbound advertising devices. The following are some of our most loved free Moz instruments:

  • Open Site Explorer is a backlink investigation apparatus with supportive measurements approximating join value
  • Moz Local (in the past Get Listed) gives you a chance to see the condition of an organization’s nearby references and is the primary spot you ought to go when you first begin neighborhood SEO on a site
  • Mozbar is a program toolbar that lets you rapidly get at Moz’s key elements for the page you’re on.
  • The SERP Overlay is a piece of the Mozbar and shows OSE measurements on individual list items.

• Semrush

  

  This tool gives you a chance to see:

  • which keywords appear to be prominent in your specialty,
  • Related watchwords, expressions and terms you should seriously mull over meshing into your substance and link building methodologies
  • Gives you a thought (when you total the information) which characteristic postings in Google are giving contenders unpaid movement
  • Records best positioning locales going after those catchphrases
  • Demonstrates you all things considered how much a tick on this watchword is worth in Google Adwords (despite the fact that it is decent to see that in Sterling (£) as opposed to dollars
  • Delineates how focused this term is (in Adwords in any event, by number of rivalry)
  • What number of (by and large) times the catchphrase or expression is written into the UK rendition of Google
  • You can get a cool Firefox module also and send out research information to normal organizations

  You can truly do some flawless stuff in the event that you are a catchphrase monkey. SEM surge has databases for US, UK, Spain, Germany, France, Spain and other geographic locales.

• Open Site Explorer

  

  Open Site Explorer is one of the primary free devices I utilize at whatever point I am researching another customer or finishing a site review. OSE rapidly gives you a rundown of inbound connections, and permits you to channel by just outer or just inward connections, interface sort, and also which pages to target either the landing page or all pages on that area. You can trade this information to a CSV, which is extraordinary for information examination and sending to customers. Moz Pro’s other free and paid instruments are likewise worth looking at; particularly Moz Local, already GetListed.org.

• CognitiveSEO

  

  Founder Razvan Gavrilas is a SEJ essayist, and gave me the most minimal level record when I was searching for a catchphrase following answer for a customer do caution against following watchwords fanatically to track battle achievement. Gratefully, CognitiveSEO has been colossally useful in following catchphrases, as well as contrasting SERP development with their rivals. This is SEO tools for website which have multiple features in one tool like Backlink Analysis, Penalty Recovery, Rank Tracker, Content Visibility, Marketing Reports and SEO API. It is likewise truly simple to produce PDF reports that can be marked with your own organization logo so you can pass them on to customers.

• Woorank

  

  Woorank’s inside and out site investigation helps advertisers uncover open doors for enhancement and change. This investigation considers the execution of existing SEO activities, web-based social networking, ease of use, and the sky is the limit from there.

  Every report is partitioned into eight areas:

  • Showcasing Checklist
  • Web optimization
  • Versatile
  • Ease of use
  • Advances
  • Social
  • Neighborhood
  • Guests

  Spreading over crosswise measurements, it would be hard – if not unthinkable – to not reveal open doors for development.
  To really sweeten the deal, Woorank makes it simple for clients to download their surveys as marked PDFs. This makes extensive conveyance and presentation more streamlined than any other time in recent memory.

• Ahrefs Site Explorer

  

  Enter a URL and Ahrefs’ Site Explorer device will demonstrate to us its backlinks, or outside connections from different locales. We can get a considerable measure of that data likewise from Google Webmaster Tools nowadays, yet I’ll regularly discover diverse ones appearing in Ahrefs that I might not have found in Google Webmaster. Primarily utilize it to check if the site I’m surveying has a considerable measure of spammy connections, which can bring about a site to be essentially downgraded in Google rankings. A free testing of what ahrefs offers, the dashboards for alluding pages and inbound connections are rich and useful.

• HubSpot’s Website Grader

  

  In 2007, HubSpot discharged an instrument called Website Grader that helped organizations reveal site design improvement openings. Since a considerable measure has changed from that point forward, they as of late discharged a better than ever form of the device.

  Site Grader is an online device that produces customized reports in light of the accompanying key measurements:

  • Execution. They investigate your site’s page measure, solicitations, speed, to say the least.
  • Portable Readiness. They verify whether your site is portable cordial as far as responsiveness and viewport settings.
  • Search engine optimization. They figure out whether your site is anything but difficult to discover – by both people and bots. This assurance will take variables like page titles and Meta depictions into thought.
  • Security. They search for things like a SSL endorsement. This fills in as an approach to demonstrate to guests that your site is both bona fide and alright for contact data entries.

  All you need is your site URL and an email delivers to begin. Basically connect to your data and you can expect a score (1-100) and in addition a point by point report in simply a question of seconds.

• Majestic SEO

  

  Majestic SEO is a standout amongst the most exceptional and finish SEO benefits available, concentrating particularly on connection knowledge and area based measurements. The instruments it brings to the table incorporate the Site Explorer, Citation flow, Trust flow Backlink History device, Keyword Checker, Comparator and a Clique Hunter. The similar instruments require a paid membership; however the free record is sufficient in case you’re just inspired by your own particular sites. Majestic SEO is a connection investigation apparatus, with a list of 52 billion pages, a record of 350 special URLs and 2.6 trillion mapping connections URL indicating URL. Grand SEO keeps up its own particular web crawler, “MJ12,” and keeps its own database of the web. The venture has a place with Majestic-12 Ltd and is controlled by volunteers, with the objective of setting up a quality internet searcher to contend on the overall market. Majestic SEO is a side venture of the Majestic 12 web crawler, intended to raise reserves.

• Buzzstream

  

  BuzzStream is one such instrument. Created by the designers of ApartmentRatings.com, BuzzStream distinguishes locales from which to demand connections, and makes this third party referencing process productive and human. The BuzzStream for Link Building device works in 4 key ways: Identifying contact data, overseeing correspondences, overseeing join openings and connection ask for sent, and observing backlinks accomplished.

  When scanning for third party referencing openings, BuzzStream’s BuzzMarker can help rapidly distinguish contact data and site data to effortlessly classify inside your BuzzStream Dashboard. By pulling this data consequently, BuzzMarker spares time, as opposed to the connection manufacturer investing minutes hunting down a contact email address or recording content classifications. At that point, when this data is put in the BuzzStream Dashboard, you can sort by an assortment of elements, for example, PageRank, date discovered, kind of connection, and contact status.

• Raventools

  

  The Raven suite of tools were initially intended for SEO’s however they now incorporate many additional components for different controls of web advertising so there’s MailChimp joining, a Facebook page administrator, Twitter apparatus and PPC promotion administration highlights. For the reasons for this survey, we’ll stick fundamentally to the SEO highlights. Raven is a completely facilitated web application, similar to every one of the apparatuses in this correlation, and its greatest offering point is the sheer measure of reconciliations it furnishes with outside devices to draw all your battle information together. It has a smooth interface conveniently incorporating Google Analytics information to deliver pleasant looking customer execution reports rapidly and effectively. When we initially checked on Raven in 2010 we were energized by the electric pace of improvement as they took off new incorporation’s and components all the time. This is not true anymore however they are as yet refining the framework and making upgrades to the interface and detailing alternatives. Notwithstanding we were baffled by the choice to expel rank following, something which most SEO organizations and in-house advertisers still consider a vital piece of their customer reports.

• Copyscape

  

  This Web-based instrument will let you know every one of the spots on the Internet where your contents have got a steal and who copy your contents and published on their websites. This is one of a most useful tool for article checker around the internet. It’s useful for seeing whether different locales have duplicated their substance, as well. This tool help to protect your content from stealing and delicacy. If your content steals by anyone then this tool scan website content on regular basis and send you a mail regarding this contents. This tool available in free and also great features for premium members.

• Wordtracker

  

  Wordtracker is a cloud-based keyword look into apparatus that recognizes a high number of significant keywords in your industry and examines their inquiry volume, rivalry and adequacy naturally. Prescribed for organizations that need to actualize or consummate a natural SEO system by recognizing the best performing catchphrases in their industry.

  Wordtracker is a standout amongst the most precise watchword inquires about instruments out there. It concentrates on genuine ventures and distinguishes significant keywords that other apparatus miss. The watchword adequacy file is an immense help in deciding the best catchphrases to use in site advancements. Another wonderful component is the related keywords work that offers significant proposals and can help you enhance your SEO techniques.

• SimilarWeb

  

  SimilarWeb Pro is a pioneer around the world, known by its focused online insight and web estimation. Utilizing the greatest global online board, the instrument offers site examination apparatuses that permit you to see activity measurements for any of your sites. This thus empowers you to take a gander at site activity and additionally movement securing procedures for different destinations all the while. Generally speaking, SimilarWeb watches out for your entire business well being, track openings, and settle on more brilliant business choices. The device’s bits of knowledge help organizations, advertisers, distributers, and examiners to survey their execution against rivals. By empowering them to look at site activity, SimilarWeb Pro helps they find better approaches to support their movement and find new development chances to expand their crowd. What is far and away superior is that SimilarWeb is a quote-evaluated framework, where every customer gets a value custom-made to his needs and monetary limit.

• W3C Markup Validation

  

  This tool best for your website markup it help to know where HTML and others CSS creates issue for website. It exhaustive data and quality site measurements from your rivals. This entire examination instrument helps organizations to better comprehend their online rivalry with the goal that they can be proactive in making upgrades. Not with standing offering point by point Web investigation. This tool also find broken links and mobile ok contents.

• Google Trends

  

  Google Trends is an administration that demonstrates to you what watchwords and subjects are drifting on Google seeks universally and in addition what’s slanting by nation or locale. The device gives you the alternative to break down what news, pictures, items, and YouTube recordings are inclining inside different enterprises, including excitement, writing, sustenance, and business. You can likewise set the time period in which you’d get a kick out of the chance to assess and think about hunt terms you can do a few at one time. It’s one of the best SEO instruments to investigate web crawler drifts and grow crisp, fascinating substance in view of your discoveries, which will expand your webpage deceivability and activity.

• Openlinkprofiler

  

  Openlinkprofiler for quite a while now, and it just keeps on making strides. The primary concentration of this apparatus for me is rivalry investigate. It is a splendid approach to take a brisk preview of what you are up against. We truly can’t depict how much time this can spare you over the long haul on the off chance that you are a power SEO, and it’s most likely far and away superior in case you’re a noob since it takes troublesome subjects and depicts them in a straightforward scorecard organize.

  This tool best for know as Backlinks finder for any websites. If you want more backlinks and still searching for tool then this tool is perfect for your website to finding Backlinks.

• AMZ Tracker

  

  We are going to spout somewhat here, just like the fellow benefactor of this Amazon SEO apparatus. This renegade little instrument is the principal ever SEO device particularly for the Amazon web search tool. Some of you may realize that I additionally claim a dietary supplements organization, thus I offer immense volumes on Amazon. This apparatus was intended to make my life less demanding, and increment my items rankings for catchphrases on Amazon comparative in nature to Google SEO.

  A couple of the components:

  • An Amazon watchword rank tracker track your rankings bi-every day
  • An Onpage SEO device helps you improve your item postings
  • Gives a Super URL device to help make extraordinary Amazon-particular SEO joins from existing inbound activity like what might as well be called backlinks for Google
  • Negative survey warnings for items
  • The best accessible Amazon Review Club
  • Gives you a chance to keep an eye on your rivals Amazon deals
  • A free Amazon vender group
  • A device to help item inquire about

• Siteliner

  

  Siteliner is a free SEO tools for your website, which tell you the issues about your websites, which affect on your ranking on search engine. This tool provides result regarding your duplicate content, how many broken links, Prominent pattern for your pages and also gives full report of your website. This tools have also additional features like common content, how many internal links per page and speed of page.This tool is provided by the creators of Copyscape.

• SpyFu

  

  Munoz prescribes SpyFu, a catch phrase explore instrument that gives valuable insight on the watch words their rivals are offering on or potentially utilizing to rank in natural quests. This tools is like a capsule which give everything in one search like top keywords, Adwords, organic rank, ad variation and your ranking history. Spyfu also show your competitors who related to your organic and paid competitors.

• HootSuite

  

  Once their most recent blog entry goes live, it’s a great opportunity to expose it via web-based networking media to draw in movement and potential connections. HootSuite is a web-based social networking dashboard that gives us a chance to plan and at the same time present reports on Twitter, LinkedIn, Facebook, Google+ and other online networking systems.

• NoFollow

  

  Google Chrome has various free expansions and additional items intended to help with SEO. Whalen calls this the best augmentation ever for SEO experts. It plots all connections on a page that have the nofollow characteristic on it. Be that as it may, surprisingly better is that it flies up a little window if the page we’re taking a gander at has a noindex tag on it. We wouldn’t trust what number of sites I find through this augmentation that are unintentionally hindering all web crawlers from having the capacity to record them. This tool available for Google Chrome extension.

• Testmysite.thinkwithgoogle.com

  

  If you have a website with good traffic and people land on your website daily. But you know today 60 Percentage of people open browsing internet on their mobiles. So website must be mobile friendly now these day also your website must be fast and minified css. If you still stuck with your website and want to check your website is my website is mobile friendly or not. This seo tool provides you a report for your website which related to mobile site.

• SERPSTAT

  

  This is another top SEO tool which provides one in many features like backlinks, PPC, competitor analysis, visibility of your website keywords, page with the higest visibility and also most important things is it also show competitors graph and where you lack in that area. SERPSTAT is free and also premium plans. They also have site auidt similar like semrush. I’ve used this tool and after using this tool I’m a regular user of this SEO tool. Here you can also use this tool as a keywords research ( serpstat.com/keyword-research/ ) .