91+ Advanced SEO Interview Questions Answer in 2024

Updated on August 19, 2024

If you are going for SEO interview then you must have to visit this page for the latest SEO interview question and answers for experienced and freshers, read these advanced SEO questions carefully, you will surely crack the Interview. Here all the SEO Interview questions and answers are listed which has been asked by the Interviewer during the interview, if you want to hire a good SEO person. Whatever you are, whether you are fresher or experienced these SEO interview questions are very important for you to get selected for that company where you are going for the Interview. We have selected these good SEO questions by more than one person who have 10 years of experience in SEO for the interview. These questions will provide you deep knowledge of SEO, SEM, SMO, Google Webmaster and also added some best Advanced SEO interview questions, which asked in top MNC companies, so keep read until the end.

Prime Advanced SEO Questions for Interview

• What is Paywalls in SEO?
• What is web 3.0?
• What is Keyword cannibalization?
• What is Orphan Pages?
• What is the keyword effectiveness index?
• What is Pogo-Sticking in SEO?
• What is Lighthouse In SEO
• What is the dynamic allocation in Google Adsense?
• What is the Google Dart?
• What is Site-Wide links In SEO?
• Types of Google Algorithms Updates?
• What are Robots, Spiders, and Crawlers?
• What is the Semantic Search

and there are many more advanced SEO questions which asked by the SEO managers for the SEO post, So let’s find the answer for these questions which added the below. These SEO questions are also important for the experienced and as well as for the freshers who want to grow their career in the field of SEO and Digital marketing.

Most of the SEO and digital marketing companies want to check your basic SEO techniques which deal with this field. Sometimes the interviewer asked a few advanced SEO interview questions like: what are rich snippets, what is a lighthouse, what is keywords proximity and many more questions. All the questions are deals with your SEO techniques. So be ready for your Interview and the field of SEO or digital marketing. Today SEO is one of the most prominent parts of any companies, whether you are running a business, blog and a website.
You know well why you are not selected for the interview due to some basic questions or maybe you have not study hard SEO interview questions on the right place.

How SEO Interview Questions and Answers Will Help?

If you want to work in SEO companies, then you have to understand the fundamental knowledge about SEO and its related field but most of the people who go for SEO interview they just learn only a few basic SEO questions and forget about latest new terms related to SEO questions. Basically, If you want to improve in this field then you have to do practically and theoretically knowledge of SEO questions and answers then you have to study their basic concepts, do it practically and research online related to your query. Most of the SEO questions asked by an interviewer is very basic and SEO guys just read only a few basic questions and forget about deep basic questions related to SEO. If you don’t know the answer to that question which asked by interviewer then you have to keep in mind of that always research that SEO questions and follow the basic concept. Here we have also added the advanced SEO questions and answer for you so that it can help you in the future.

SEO optimization has been a definitive popular expression in the advanced media for a significantly long time. From content promoting to pulling in an overwhelming movement to any sites and guaranteeing the achievement of any online networking effort, SEO is the way to achievement!

We have enrolled here valuable SEO inquiries questions asked by managers. In this way, you don’t have to circumvent incorporating data about SEO before your meeting. Below SEO interview questions are the most important questions and we try to update these question on the regularly basis.

These SEO questions contain technical SEO questions on lates pattern that were asked by the SEO Interviewer during the interveiw. So read these questions carefully for you Interview and best of Luck.

Advanced SEO Questions for Interview Answer 2024

1. How Google Search Engine Work?

Google has their own programming bots which called Spider or crawlers, their spider’s index website and find relevant information and that information shown on the SERP page and also Algorithms protect spamming to gives useful Information to the users who fire a query on the search engine page. You can read more about How Google work.

2. What is SEO?

In straightforward words, SEO Stand for “Search Engine Optimization” which indicates to any action performed for the change of Search Engine rankings of sites, items, or other content. This is a free and organic traffic which comes on the search engine after applying SEO techniques in website or items which you want to get rank well in search engines.

3. What is a parasite SEO?

Parasite SEO is the method where you can add your website content on the top high authority website without any verification. You have to just register and start adding your content with proper links and images and you will get the rank of that content with keywords through different websites.

E.g Medium.com, Quora.com, and much more website.

4. What are optimization types in SEO?

Two Types of SEO Optimization:

• On-Page SEO
• Off Page SEO
5. What is Google optimize?

Google optimize is a new Google’s free tool which provides the A/B testing and optimizes visual editor of any website. Google optimizer gives a great feature to marketers to test their site in order to improve conversions. This is a beta version of Google optimize and Google Optimize 360. Read More at Google Optimize now free — for everyone.

6. What was the first search engine?

The first search engine was Archie, which invented by Alan Emtage in 1990, then various search engines roll out which are WebCrawler (1994), Lycos (1994), AltaVista (1995), Excite (1995), Yahoo (1995), and many more.

7. What is the Semantic Search?

Semantic search is a search which improves the results appears on the search engine explicit and what going on the presents. In other words, if you do a search on the search engine like “temperature in Washington dc” then the search engine will show result what temperature is present right now. From this search engine, users can easily understand the temperature of the city without any hassle.



8. What are types of Off-page SEO Techniques?
• Directory Submission
• Social Bookmarking
• Profile Linking
• Event Submission
• video Submission
• PPT Submission
• Classified Submission
• Article Posting
• Business Listing
• Product Listing
• Image Submission
• Infographic Submission
• Press Release Submission
• Blog Commenting
• Document Submission
• Asking for link resource
• Review Submission
• Guest Blogging
• Yahoo & Quora Answer etc.
9. What are types of On-page SEO Techniques?
• Core Web Vitals
• Schema markup
• Check canonical Tags
• Check server setting
• Meta Tags Optimization(Such as Meta title, Meta Description and Meta Keywords)
• URL correction
• Keywords Optimization
• Content Optimization
• Use header tags(H1, H2, H3, H4…)
• Use proper Alt tags in images
• Apply title on Images
• Use no-follow for external links and follow for internal links
• Update content regulary
• Use OG graph for Social media
• Minified CSS and JS file
10. Give me name of top SEO tools you used so far?

Top SEO tools are Google analytics, keywords research, open site Explorer, Google Webmaster(Google Search Console), Aherf, Majestic SEO, LSI Graph and Keywordtool.io.

11. What is NOTE in Google webmaster search console?

When any update occurs by the Google webmaster or search engine then Google search console, provides a NOTE ( with a vertical line) in the search analytics of webmaster. This deal with the data collection or updates by the search engine. So your search analytics graph data might be down or UP. For viewing your NOTE of your website open Google webmaster then click on Search Traffic > Search analytics here you can view you NOTE if available.



12. What are heading tags?

In SEO, heading or header tags are utilized to isolate the heading and subheading of any content from whatever is left of the website page. There are 6 heading labels utilized as a part of SEO in a top-down progressive system. Running from h1 to h6, header tags get intelligibility content alongside pertinence and watchword consistency in the list items showed on SERPs.

13. Difference between SMO and SEM?

SEM (Search Engine Marketing), it is utilized for the advancement of site through Search Engine Result Page (SERP), while to advance the query output of your site page or site SMO (Social Media Optimization) is for brand awareness for products and website utilized.

14. What is Googlebot?

To file a website page Google utilizes the Googlebot programming. Reserving, Crawling and ordering of a website page are done through Googlebot by gathering subtle elements from that site page.

15. What is the significance of user experience (UX) in SEO, and how can it be optimized for better search rankings?

User Experience (UX) plays a pivotal role in the world of Search Engine Optimization (SEO), holding significant win over a website’s search rankings. Essentially, search engines, led by Google, Bing and other search engine, aim to provide users with the most relevant and satisfying results for their queries. A positive user experience is a crucial factor in determining the success of a website in meeting this objective.

how it can be optimized for better search rankings:

• Bounce Rate and Dwell Time
• Mobile Responsiveness
• Page Load Speed
• Navigation and Site Structure
• Well-structured and readable content
• Engaging multimedia elements
• Secure website (using HTTPS)
• Designing with a mobile-first
16. What is a XML sitemap?

XML Stand for “eXtensible Markup Language” XML sitemap is a file where search engine understands about your website structures, your website content and then your website start appearing in search engine results. Search engines only understand sitemaps structures, not normal contents. Sitemap also provides metadata information to the search engine. If you change any core file of your website then you have to submit again sitemap in the Google webmaster tool. For check, your website sitemap Just type on your web browser your website full URL and /sitemap.xml e.g: www.tendtoread.com/sitemap.xml



17. What is sitelink?

Sitelinks are links which appear on the search engines just under the website subpages to help the user to know more information about that page/website. Two types of sitelinks paid site links and organic sitelinks. Search engine adds such types of sitemap to their own algorithm.



18. What is Cross linking?
• Cross linking is used to insinuate the path toward interfacing one site to another site and give a way to deal with allow the getting to it.
• It gives the customer’s reference districts that involve the substance related to the chase.
• It ought not to be guaranteed by an unclear individual from it gives the techniques that have been found on the Internet.
• It fills the need to show the page on the web crawlers utilizing site design improvement procedures and techniques.
• The site positioning is ascertained on the premise of the significance of the destinations and after that, it is pondered the web search tool.
• It utilizes SEO devices that give proportional connections and inbound connections that can be utilized as our SEO.
19. What are Robots, Spiders, and Crawlers?

Creepy crawlies, robot, and crawler they are all same and alluded by various names. It is a product program that takes after or “Slithers” diverse connections all through the web, and after that snatches the content from the locales and adds to the internet searcher files.

20. What is difference between Crawling and Indexing?

Crawling deal with a crawl or spider or bot which fetch your web page content and give information to the web. whereas indexing refers to when crawling is done then whole content went for indexing when your web page index means your website appear on Search engine.

Note: Every crawled pages not indexed by search engine but every index pages get crawled by search engine

21. What is Different between Submitted and Indexed in Webmaster?

Submitted means URL’s which you have created on your website that has been submitted by sitemap in Webmaster. Submitted also refer to how many URLs you have submitted to your sitemap. A submitted site can either be non-indexed or indexed.

Indexed means that URLs which has been showing result in search engine when you do a search.

22. What is SEO friendly URL?

SEO friendly optimize URLs are utilized to streamline the structure and word utilization in URLs so that the way of ordering a site via web search tools get to be distinctly moved forward. Search engine optimization methods, for example, putting keywords and having appropriate length and record structure in the URLs, help in enhancing site positioning and upgrading site route.

Valid URL: https://www.example.com/seo/on-page
Invalid URL: https://www.example.com/seo/on_page??

Always use fridenly URL that good for the search engine and also for the spiders.

23. What is Google Sandbox?

Google sandbox is a non-existent zone where new sites and their pursuit rating are put on hold until they demonstrate commendable to rank. At the end of the day, it checks the standard of the site.

24. What is a Do-Follow link?

A Do-Follow Link, as the name recommends, permits Google interface number cruncher called PageRank to check all the inbound connections from other site pages and sites as connection focuses. The higher the connection squeeze or connection focuses are, the more prominent would be the hunt positioning of that page, as these connections make the website page seem exceptionally important and mainstream to the Google web indexes.

25. What is a No-Follow link?

A No-Follow link is precisely the inverse of a Do-Follow interface in that capacity the connection characteristics don’t permit the Google bots to tail them. These connections can’t be trailed by robots; no one but people can do it.

Example of No-Follow
a href="https://www.example.com/" rel="nofollow">Link text

26. What is rel=”noopener” tag?

When you use target=”_blank” without rel=”noopener” then some vulnerability or malicious link can be injected and manipulated to the your website pages which can be hacked. So if you use rel=”noopener” with target=”_blank” then no one can phishing your page and you are with secure hand tags. Keep try to use this tag during external links for any website. For more information benefits of rel=noopener

27. What are search engines and it’s types?

This is a web-based tool which gives the best result related to the keywords or query which asked by users on the web or search engine.

Types of search engines are Google, Yahoo/Bing, Baidu and Yandex.

28. What are Meta Tags?

Meta tags are text which define that what type of HTML page is about and this also help to search engine results page, when user search for any query on SERP. Meta tags are -> Meta title, Meta Description, Meta keywords, Meta authors and Meta robots.

29. What is characters limits Of Meta Description and Meta Title?
• Meta Description characters limits are 130-160 characters with space included, Google search enigne updating meta description every months for testing so basic default parametrs are 130-160 chars.
• Meta Title characters limits are 55-60 characters with space included
30. What is difference between < title>Content< / title> and < meta name =" title" content= " "> ?

Both are used to display the title of Website page on the SERP. If you are using both on your website then this will not harm your ranking but try to use only this < title> because this is a valid markup which provided by the W3C Markup Validator.

Basically < title> element is used if you want to valid W3C Markup Validator whereas < Meta name=" title "> is used for web crawler. If you use only TITLE without using META TITLE then the Search engine will consider this as Title.

31. What is Robots. txt ?

Robots. txt is a file or coding text where you gives instruction to bot block or allow your webpage URL of your website by simple code which is:

User-agent: *
Allow: For allow ( By default All pages are allowed you can disallow by below code )
Disallow:/ It’s disallowed crawl bot or search engine bot.

To view your website robots. txt file just type in your web browser https://www.yourwebsite.com/robots. txt.

32. What is Google Webmaster tools?

This is a tool which gave by Google from where you can get all information related to your website such as
Search appearance, Search traffic, Crawl information, Security issues, Indexing information and many more information.

33. What is Drop off in Google Analytics?

A drop off means the user which went out of the flow that you’ve defined in your Google Analytics for paths visitors took through your site, from the source, and through the various pages. This could mean that they left your site, or that they simply left the flow of pages you’ve defined in your funnel in Google Analytics for completing a Goal.

34. Name Types of Google Algorithms Updates
• Google Hummingbird
• Google Mobile Friendly Update (Mobilegeddon- launched in 2015)
• Google Panda Update
• Google Penguin Update
• Google Pigeon Update
• Google Payday Update
• Google Pirate Update
• Google Medic update

Read More about Google Algorithms updates

35. What is Keywords Density ?

The amount of percentage of keywords or phrases which use in your contents for optimizing. Basically, keywords density calculated by the formula ( No. Of Keywords /Total Number of content ) ∗ 100. Suppose If you have content with 100 words then and use keywords two keywords then total keywords density is 2 %. Which is very good for search engine. Don’t stuff and loaded with full keywords.

36. What is Keywords Prominence?

Keywords prominence place your prominent keywords or keywords phrases on prominent place of your web page like Meta tags, Header tags, paragraph, anchor text and create strong tag and place your prominent keywords.

37. What are long tail Keywords?

Long tail keywords are one of the most important factors for a search engine, users mostly search long tail keywords for any related query. Long tail keywords are those keywords which are the mixture of four or five phrases of words. Long tail keywords drive more traffic and get more conversion. Let’s take an example of long tail keywords: “Buy Nokia Android Mobile” or “Buy Nokia Android Mobile With Dual SIM” these are the long tail keywords which lead more visitor to your website.

38. What is Keyword Proximity?

Keyword Proximity Refer to the closeness of keywords which close to each other. Suppose example if a keyword is “Buy Nokia mobile” then you write “buy cheap online Nokia mobile” than the proximity distance between buying and Nokia too much. Try to keep your proximity distance between keywords least as possible.

39. What is Keyword Clustering?

Keyword clustering is a process where you have to add group of keywords that are similar meaning. Suppose If your topic is “Digital Marketing” then you must have to add What is Digital Marketing, Types of Digital Marketing, Use of Digital Marketing for Business and many more keywords that are useful for your content.

If you will add keyword clustering in your content then you will get more rank on the SERP and at a same time you will also get a more users that increase CTR of your landing page.

Why to use keyword clustering?

• Rank for more keywords
• Get organic traffic
• Increase site authority
• Rank for long tail keywords
• Get more users on your site
40. How to optimize keyword in SEO of any websites?

Keyword is a solitary word and keeping in mind that a blend of those keywords makes phrases. These keywords or expressions are utilized by the web search tools to populate the subjects over the web. Web crawler stores keywords in the database, and when the pursuit is done, it will think of an ideal match.

41. What are paid results?

Paid results in SEO mean the correct inverse of natural outcomes. It, for the most part, means to promotions that are shown over the natural outcomes. A few site proprietors make installments to Google to show their sites for certain pursuit terms or keywords. Paid results show up when some client enters an inquiry question with those keywords.

42. What is rich snippets?



Rich Snippets is a structured data markup which provided by search engine to more information about website for users like reviews rating ( star rating which was shown on SERP page), Event details, local business details, authors name and date on which website or blog is updated

43. What do you mean by Cloaking?

Cloaking is a search engine technique which misleads the search engine bot into the content on SERP is different from what users looking for. This technique usually counts as SPAM by the search engine to violence the search engine rule. Suppose, If user searching on SERP for “SEO Interview question” and many results appear on the SERP and one of them is cloaking then user click on that link and landed on the other page what he/she looking for this is count as cloaking.

44. What Was Alexa Rank?

    Alexa was set by alexa.com (a subsidiary of amazon.com) California-based company that provides web traffic data and which includes Global rank and country rank. Alexa rank also provides audience demographics with Gender, Education and browsing location. Now Alexa rank has been disable or shut down.

45. What is Canonical URL?

When you created a page and that page created a different-different URLs suppose taking a example: If you have a product website and users landed on your website and try to search RED color T-shirt so First URL where user is landed look like www.products.com/tshirts but when user apply filters for the red T-shirts then URL might be www.prodcuts.com/tshirts/?q=red/ so this is another URL of the same products page. So we tell to the search engine that this URL is not duplicate and apply canonical URL for the main page to prevent search engine not detected as duplicate URL.

For example, similar URLs:

• www.tendtoread.com/seo?q=bookmarking
• tendtoread.com/



46. What is Keyword cannibalization in SEO?

This is quite similar to keywords stuffing. Keywords cannibalization is techniques which repeat same keywords or phrases on your website Header, title, anchor text and in content. This can harm your ranking. For example suppose your article is related to keywords or phrase “buy men t-shirt”, then you have repeated this keyword more and more times in your header, title, in the content of your website/blog and many places. Read more about keywords cannibalizaion

47. What is keyword effectiveness index?

This is a great way to find the top keywords which have a great traffic and competition on SERP, which also help your website to get more traffic from that keywords.

To calculate KEI: Number of results pages/Number of searches.

48. What is Black Hat SEO?

With a specific end goal to get a high positioning in web search tool result page, sites go for different strategies and systems which are portrayed by two classes. One technique that is adequate via web index rules is known as White Hat SEO, while the other strategy which is not satisfactory via web search tool rules is known as Black Hat SEO.

49. Grey Hat SEO?

As name define that combination of two techniques white hat and black hat to reach the better rank than white SEO. A gray hat SEO contains less risk of penalized on a search engine. If you do more or more than you counted as black hat SEO or you could penalize by the search engine.

50. How to get backlinks for a website?

From the point of view of SEO, For backlinks Firstly we check the DA of the website and apply Off-page SEO techniques like blog commenting, Guest posting, Event submission, directory submission, social bookmarking, content outreach and competitor analysis using SEO tools.

51. What is PPC?

PPC remains for Pay per Click and is a promotion crusade facilitated by Google. It is divided into two modules CPC (Cost per click) and CPM (Cost per thousand impressions) through level rate and offering separately. In CPC, if the client taps on the advert, at exactly that point the promoter will be charged.

52. What is 301 redirect?

301 is a permanent redirect from one web page to another web page permanently.Let’s take an example if you type on your browser tendtoread.com then it will redirect on the www.tendtoread.com. It is a lasting sidetrack and it is additionally helpful in guiding connection juice to new URL from old URL.

53. What is 401 error?

This is HTTP error means the page you trying to access you need to fill user details, without login you cannot access this page.

54. What is the difference between soft 404 error and 404 error?

Soft 404: Soft 404 error gives 404 error but its returns HTTP status code 200, that means this page returns homepage of the site which defines 200 OK code. Search engine crawl and index this page of status.

404 Error: This error define that the website page which you looking for is not found or page has been moved or might the address of this URL changed.

55. What is Pogo-Sticking in SEO?

Pogo sticking occurs when users do a search on SERP page and get many relevant results then he/she landed on a page which does not fulfill their requirement which they want and users instantly click back button or close the browser. This type of action or behavior is called pogo sticking.

56. What is LSI in SEO?

LSI stands for Latent Semantic Indexing which means similar words. Suppose If you are using in your content keywords called “Image” and user search for a picture then image and picture related to same words so try to use similar words in your content if you publishing a content on your blog for proper ranking.

57. Tell me top SEO NEWS blogs which you have read daily?

There are many top SEO NEWS blogs few of them which I’ve read daily–> Search Engine Land, Search Engine Watch, Search Engine Journal, MOZ blog, Search Engine News, Marketing Land, and many more.

58. How do you approach international SEO, and what are the key considerations for optimizing a website for a global audience?

Approaching international SEO involves a comprehensive strategy to optimize a website for a global audience. This includes conducting thorough market research, implementing multilingual SEO with localized content, utilizing country code top-level domains (ccTLDs), and performing international keyword research. Geotargeting settings in Google Search Console, mobile optimization, and a well-thought-out international backlink strategy contribute to improved visibility. Ensuring website speed, compliance with local regulations, and monitoring performance through analytics are crucial aspects.

By considering these factors, businesses can tailor their online presence to diverse markets, enhancing their global reach and resonance with international audiences.

59. What is knowledge graph in search engine?



Knowledge is is a knowledge which used by search engine to give more build up information easier and faster about products, business name, famous person and company which asked by user on search engine page result.

60. What is Content Curation?

Content curation is a process where you can share and discover your content (Article) on the different community or social media.
Like Example: Flipboard, Scoop.it, Facebook, Twitter and many more platforms.

61. What is search engine saturation?

SES is defined by which the amount of space which occupied by search engine including their ads, images, search quires and knowledge graph, which shown on the single page.

Read more about Search eninge saturation

62. Differentiate between bounce rate and exit rate in SEO?

Bouce rate is calculated by the percentage of users who landed on your website and left without doing any additional interactions within only one session. Bounce rate is based on number of session when users land on your website.

Bounce rate calculated by (Visits With Only 1 Page-view) / (Total Visits)

Exit rate is define as a users who exit from your website after navigating from landing page and left from that page is called exit rate, means when a user land on your homepage of your website and do interaction and again he land on another page of your website, without doing any interaction he left of your website. So last page which user left is called exit rate.

Exit rate is calculated by (total number of exits) / (total number of unique pageviews).

Read More about bounce rate and exit rate

63. What is Lighthouse In SEO?

Lighthouse is an Online tool which provided by the Google Inc for chrome, in this tool you can audit your URL and generate reports without any payments. This is similar to SEMRUSH. For running Lighthouse open your Google chrome browser enter URL which you want to Audits>then right click from mouse> then a tab will open which contains parameters like Elements, Console, audits and many more things. Then click on Audits > here you can find the lighthouse and click on the audit. you can also download lightouse for your chrome browser lighthouse for chrome.

Latest Technical SEO Interview Questions Answers

64. If you have two pages like A and B, B is rank better then A, Then what procedure you apply for A to rank better?

First of all, you have to Audit page A and B both, then filter keywords of page B. Then try to put Schema markup on page A, add some videos, add more content with optimized keywords, add internal linking to that page with keywords then submit for Indexing.

65. What are LCP, FID and CLS in Core Web Vitals?

These are the metrics that is basically related to the web site speed. You can check core web vital details.



LCP: LCP stands for “Largest Contentful Paint” that deal with measuring the load performance of the site. Which ever content it taking too much time to load on your site landing page that come under LCP. LCP must be score 2.5 second.

FID: FID stands for “First Input Delay” that measure the how your web page make Interactivity. Lets a example suppose if you have a link on your landing page and any user click on that link if that link is taking too much time to open then you have issue with FID. You need to work on that. FID should be less than 100ms.

CLS: CLS stands for “Cumulative Layout Shift” that measure the your site structure visual stability. Suppose if you have added any ads or any page that is not going to fit on your site DOM structure then that may cause the CLS issue. Its score should be 0.1 or less than.

66. What is RankBrain?

RankBrain is a machine learning or artificial intelligence that helps Google search engine to process refine search results when users do a search on the SERP page of any search engines.

67. Explain the differences between mobile-first indexing and mobile optimization.

Mobile-First Indexing

Mobile-first indexing is an approach adopted by search engines, particularly Google, where the mobile version of a website becomes the primary version used for indexing and ranking. In other words, the search engine primarily crawls and evaluates the mobile version of a site to determine its relevance and position in search results. This shift is a response to the increasing number of users accessing the internet through mobile devices. Websites that provide a seamless and well-optimized mobile experience are favored in rankings.

Mobile Optimization

Mobile optimization, on the other hand, is the process of designing and adapting a website to ensure optimal functionality and user experience on mobile devices. This involves creating responsive designs that adjust layout and content based on the screen size, optimizing images and multimedia for faster loading on mobile networks, and improving overall site performance on mobile platforms. Mobile optimization aims to provide users with a smooth and efficient browsing experience, regardless of the device they use.

68. What is Zero Click?

Zero Click is feature snippet property which user get their query without clicking on any pages of the SERP.
Suppose if you are searching for “What is SEO” and you will get your answer at the ZERO position and you don’t have click any where on the SERP page, then this is called ZERO click.

69. Can we change SESSION time in Google Analytics?

Yes, we can change session time in Google analytics from the Admin section on the tracking tab.

70. What are Orphan Pages?

A page from the website which have not linked or interlink to any pages of your site. In other words suppose if you have a page that is not interlinked with any pages of your sites then this is called Orphan pages.

So always try to interlink your page from one page to another page for the best result.

71. What is Paywalls in SEO?

Paywalls is a feature which implemented by the top news, articles, and on any platform that offering users to signup for continue reading or pay amount for un-interrupt ads.

72. What is web 3.0?

Web 3.0 is the advanced version of the Internet (third version of the Internet), where users can access more outsource content as compared to the web 2.0. In web 3.0 machine is interacting with human being and they are responding in the same ways to get their work easy. Such as Alexa, Voice Search and many more.

73. What is TLD domain?

TLD stand for “Top Level Domain” which count as .com, .org, .edu and .co

74. What is CCTLD?

This stand for “country code Top Level Domain” which belogs to specific country such as .us, .in, .au, .de and many other countries.

75. What is SILO In SEO ?

SILO is a way to structure of website according to Hirecy Like HomePage > Categories > Sub-categories > and many more. Which Users or readers can easily understand the structure of your website and navigate from one place to another place. Siloing is one of the best practice for how a website should be structured and search engine sitemap also get easily understand your website.

76. What is the google dance?

If the Google or SERP updated their algorithm then some results on the SERP ranking move UP and down. Which causes the results in the ranking.

Let’s take an example–> suppose your website rank on the first page of the Google on the fourth position, after 3-5 months the Google updated their algorithms and your website rank will be Up or Down according to their algorithms. The changing of website position from one place to another place is called the Google dance.

77. What is trailing slash URL?

This is a URL which indicates a directory path, without trailing slash URL it seems like a file. If you don’t put URL with trailing slash It doesn’t impact on your ranking. But try to put a trailing slash ( / ) after your website URLs.



78. What is a dynamic allocation in Google Adsense?

This is a process which runs by DoubleClick for publishers which maximize the revenue of the publishers. It’s competing for the ads on the basis of CPM and Price priority, which have higher value and place that ads on their website according to the location with higher CPM. DoubleClick for Publishers that allows Ad Exchange to compete in real time with line items booked in DFP as either remnant or guaranteed. This dynamic allocation provides more revenue to the publishers, If they have added dynamic allocation ads on their websites.

79. What is double click in the advertisement?

Doubleclick is an advertisement software which owned by the Google or run by the Google. It can be used by
both advertiser and publisher for making money and more revenue online by this platform.

80. What is the Google Dart?

Google dart also called DoubleClick for Publishers DFP which run by Google which provides many more features for the publisher to manage their ads or sale online.

81. What is Vertical Search Engines?

Most of the search engines have a lot of other search engines like image search, video and news search and many more. Vertical search is the search which shows the result what users want. Suppose let’s take an example If users fire a query on the search engine “Red Apple” if he/she wants only images of “Red Apple” then he/she click on the images search, that search is called Vertical searches. In vertical search you can search specific area like NEWS, Images, Maps, Books and Videos.



82. What is mobilegeddon?

This is Google mobile-friendly update which released in 2015 to boost mobile friendly pages on the mobile search results.
But sometimes it’s also referred to as mobilepocalyse, mopocalypse or mobocalypse.

83. What is the Google rich cards?

This is another form of Schema.org of structured data, which provides users to displaying the rich result in the form of content, food, near events, movies rating, hotel rating, reviews and much more. You can view your website rich cards from the Google webmaster tools under the Search Appearance. This card will provide more CTR and conversation rate for any websites.

For more details visit: Introducing rich cards



84. How can machine learning and artificial intelligence impact SEO, and what are some practical applications of these technologies in search engine optimization?

Machine learning (ML) and artificial intelligence (AI) have transformative implications for SEO, offering advanced tools and techniques to enhance various aspects of search engine optimization. Through AI you can able to know the future prediction of SEO algo and other things that is important for your project.

Here are ways in which ML and AI impact SEO along with practical applications:

• Search Algorithm Enhancements
• Content Creation and Optimization
• Natural Language Processing (NLP)
• Predictive analytics can forecast trends and shifts in user behavior
• AI algorithms can analyze images and videos
• ML algorithms can automate technical SEO tasks
• AI algorithms can analyze local search patterns and provide insights
85. What is Site-Wide links In SEO?

The backlinks which appears or shown on all pages of the site same sites. Site-wide links appear entire all the pages of the site. This is called Site-Wide links. Suppose if you have a website example.com and same website name with exampleblog.com, then a link will be attached to both of website example.com and exampleblog.com.

86. Important SEO advertisement formula
• RPM {Revenue per thousand impressions} = (Estimated Earnings/Number of page Views)x 1000
• CPA {Cost per acquisition}: (Total Cost/Total Number of Leads)
• CPC {Cost Per Click} = (Cost to an advertiser / number of clicks)
• CTR {Click through rate} = (No. of clicks / No. of impressions) x 100

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